In November 2011, after almost four years, I quit my job as Aesop’s Senior Writer. Up until September 2011, when a talented graduate was hired to assist me with the enormous workload, I was their only writer/copywriter. It was a challenging job in an eccentric workplace but my colleagues were so delightful I stayed far longer than I should have, shelving the work that truly makes my heart sing.
Aesop is an international company with its head office in Melbourne. From here, I wrote copy that was disseminated across Europe, Asia, the United States and Australia. This included campaigns for new products, newsletters, media releases, city A to Z guides, corporate statements, internal documents, copy for packaging and the website.
I’m most proud of many of the campaigns I’ve worked on with the incredibly talented designers there (Paul Troon, Eliza Hearsum, Kirsty Moegerlein, Susan Hardjono), and of the monthly newsletter which I wrote from when I started until October 2011.
